Have you created a page on Facebook for your yoga studio yet?
Admittedly, I’ve been slow to embrace Facebook with Yoga Baron, but this week decided to create a Yoga Baron Facebook page. So far I’ve kept it very simple, but may do further customization in the future.
Is a Facebook page a good idea for a yoga studio? I think so.
Here are 8 Reasons You Should Create a Facebook Page for Your Yoga Studio
1. HUGE potential exposure for free
Although I believe better Facebook search options will be good, the real power of Facebook is the viral aspect of it with “Likes” and “Sharing”. How would you like to get a “Like” of your yoga studio Facebook page on the Wall of a yoga student with 1,000 friends? Imagine 50 of such likes. Your exposure in this case is huge.
People like to recommend products and services they like to their friends. If you don’t make sharing easy, nobody will spread the word.
2. Create community and loyalty
Your yoga studio and students form a community. Facebook is all about community. The more you can foster that community, the more loyal your students will be. Loyal students are the lifeblood of a yoga studio.
3. Inform and update
Facebook makes it incredibly easy to keep your students and prospective students updated in real time. Using your Wall and Events tabs, you can easily keep students apprised with what’s going on in your yoga studio (in addition to maintaining dialogue).
4. Facebook search improvement may be coming
Presently, when you search in Facebook, it’s the Bing search engine that delivers results. However, if Facebook creates an internal search that works, you’ll want to be ready with a Facebook page.
5. People use and stay within the Facebook community
Many of your yoga students likely use Facebook weekly, if not daily. They are familiar with the Facebook user interface and functionality. They may prefer going to your Facebook page for information than going to your yoga studio website. Give them the option.
Think about this, because in my view it’s very important. People spend hours at a time within the Facebook community. It’s like an Internet within the Internet. You definitely want to be situated in this Internet within an Internet as more and more people look for products and services within Facebook.
6. It’s easy and free
A Facebook page costs nothing. I suspect if Facebook search ever happens and it works, some businesses will opt to only have a Facebook page. It costs nothing and presently people don’t expect your page to be fancy. In fact, people embrace the Facebook user interface simplicity. However, below I explain how you can fully customize a Facebook page for no cost and do it quickly and easily.
7. Create a social network for your yoga studio
You can import your recent blog posts into your Facebook page in many ways. I set out 3 ways to do this in my article “8 Tips for Creating a Great Facebook Page for Your Yoga Studio“.
Moreover, if you use Twitter and/or have a YouTube channel, these promotional platforms can also easily be integrated into Facebook. Essentially you create a social network for your yoga studio.
The best part (aside from being effective in promoting your yoga studio) is building a social network costs you nothing except your time.
8. It’s easy to keep your Facebook page separate from your personal profile if you choose
Your business Facebook page(s) can be concealed from your personal profile if you prefer not to mix business and pleasure. Whether you keep your personal and business Facebook participation separate is personal judgement call. I opt not to promote my business on my personal profile, but that’s just me.
Next, read my “8 Tips for Creating a Great Facebook Page for Your Yoga Studio” to discover options and resources for creating a great yoga studio Facebook page.