Consider teaching a yoga franchise or teach an existing popular yoga style.
Advantages to teaching a franchised or existing yoga style:
- Established yoga-style name recognition.
- Good for establishing a teacher training school.
- If you are trained in the particular yoga style, you’ll be familiar with teaching it (less curriculum preparation time).
- You can easily teach several styles – especially if they’re related (there’s lots of cross-over)
- Most styles don’t require you to pay franchise fees or royalties. This means you get immediate name recognition for no cost.
- You’re not geographically restricted
- There’s an established community in that yoga style. If become proficient, you have the opportunity to speak and demonstrate and be faculty at seminars, conferences, etc.
- You’ll enjoy broad search engine demand (see below, both a blessing and a curse) – recognized search term (this is also a disadvantage because it could be very broad which makes it difficult for you to get premium search engine ranking.).
Disadvantages of teaching a franchised or existing yoga style:
- It’s harder to distinguish yourself from others who teach the same style (not impossible if you incorporate your name or some other distinguishing method)
- You’ll have the book, DVD, product limitations. After all, if someone wants a book on Iyengar yoga, they’re going to buy Iyengar’s “Light on Yoga.” That said, name recognition might enable you to create a great book or DVD, or other product with your spin on it.
- You can’t franchise (i.e. be the franchiser) your studio (unless you distinguish it with your name or some other method).
- There’s broad search engine demand = harder to get top search results because there’s more competition.