in

Pros and Cons of Teaching or Franchising an Existing Yoga Style


Yoga studio franchise
Consider teaching a yoga franchise or teach an existing popular yoga style.

Advantages to teaching a franchised or existing yoga style:

  • Established yoga-style name recognition.
  • Good for establishing a teacher training school.
  • If you trained in the particular yoga style, you’ll be familiar with teaching it (less curriculum preparation time).
  • You can easily teach several styles – especially if they’re related (there’s lots of cross over.
  • Most styles don’t require you to pay franchise fees or royalties. This means you get immediate name recognition for no cost.
  • You’re not geographically restricted.
  • There’s an established community in that yoga style. If become proficient, you have opportunity to speak and demonstrate and be faculty at seminars, conferences, etc.
  • You’ll enjoy broad search engine demand (see below, both a blessing and a curse) – recognized search term (this is also a disadvantage because it could be very broad which makes it difficult for you to get premium search engine ranking.).

Disadvantages of teaching a franchised or existing yoga style:

  • It’s harder to distinguish yourself from others who teach the same style (not impossible if you incorporate your name or some other distinguishing method)
  • You’ll have book, DVD, product limitations. After all, if someone wants a book on Iyengar yoga, they’re going to by Iyengar’s “Light on Yoga”.   That said, the name recognition might enable you to create a great book or DVD or other product with your spin to it.
  • You can’t franchise (i.e. be the franchiser) your studio (unless you distinguish it with your name or some other method).
  • There’s broad search engine demand = harder to get top search results because there’s more competition.
Yoga studio partnership

Go Viral: Leverage Your Yoga Marketing with Partnership Marketing

How to Name a Yoga Studio the Right Way