Pros and Cons of Teaching or Franchising an Existing Yoga Style



Yoga studio franchise
Consider teaching a yoga franchise or teach an existing popular yoga style.

Advantages to teaching a franchised or existing yoga style:

  • Established yoga-style name recognition.
  • Good for establishing a teacher training school.
  • If you trained in the particular yoga style, you’ll be familiar with teaching it (less curriculum preparation time).
  • You can easily teach several styles – especially if they’re related (there’s lots of cross over.
  • Most styles don’t require you to pay franchise fees or royalties. This means you get immediate name recognition for no cost.
  • You’re not geographically restricted.
  • There’s an established community in that yoga style. If become proficient, you have opportunity to speak and demonstrate and be faculty at seminars, conferences, etc.
  • You’ll enjoy broad search engine demand (see below, both a blessing and a curse) – recognized search term (this is also a disadvantage because it could be very broad which makes it difficult for you to get premium search engine ranking.).

Disadvantages of teaching a franchised or existing yoga style:

  • It’s harder to distinguish yourself from others who teach the same style (not impossible if you incorporate your name or some other distinguishing method)
  • You’ll have book, DVD, product limitations. After all, if someone wants a book on Iyengar yoga, they’re going to by Iyengar’s “Light on Yoga”.   That said, the name recognition might enable you to create a great book or DVD or other product with your spin to it.
  • You can’t franchise (i.e. be the franchiser) your studio (unless you distinguish it with your name or some other method).
  • There’s broad search engine demand = harder to get top search results because there’s more competition.




Add Comment


Sporty Students taking Yoga Class
How to Become a Yoga Teacher (Ultimate Guide)
Peaceful Yoga Class
13 Types of Lighting for Yoga Studios
People doing yoga
20 Things to Know Before Buying MINDBODY Software for Your Yoga Studio
NYC Times Square Community Yoga Class
Which Day of the Week and Time of Day Are Yoga Studios Busiest? Survey Results
Woman Using a Yoga Strap
8 Different Types of Yoga Straps
18 Things You Didn’t Know About Rodney Yee
Yoga therapy blocks
6 Different Types of Yoga Blocks (Plus How To Use Them)
Meditating in Buddhist temple
The Power of Yoga for Addiction Recovery (Plus 8 Mental Benefits)
25 Things You Didn’t Know About Manduka
16 Things You Didn’t Know About Alo Yoga
A girl sitting on a yoga mat drinking water from a bottle.
6 Different Types of Yoga Towels (Plus Tips on How To Choose One)
25 of the Best Yoga Brands (for Clothing & Gear)

Subscribe to Discover the Single Biggest Marketing Mistake Many Yoga Studios Make

Fill in the form below for instant access to this FREE report plus receive our email newsletter.