MINDBODY is a cloud-based club management software that is designed specifically for businesses in the health and wellness industry. It is an all-in-one solution that combines marketing, appointment scheduling, billing, and point of sale. From automation to personalization, it has everything you need to take your business to the next level.
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Customer Experience
For MINDBODY to be effective for you, it has to put you in front of the people who are interested in your business. The more people enjoy and use the MINDBODY, the more exposure you get. Before you decide if MINDBODY is right for you, you need an understanding of how customers interact with it.
The MINDBODY App for Customers
Customers use their phones for everything these days. Shopping, dating, planning trips can all be easily accomplished with a smartphone. Phones seem to do it all these days, and customers love the convenience.
Customers can open the MINDBODY app and see classes and special offers in their area at a glance. It’s easy to conduct searches and save their favorite workout locations or classes. Best of all, they can book appointments right in the app. This is important.
People change their minds. Intentions of hitting the gym or attending a yoga class are forgotten as they go about their day. When they can easily commit to attending by booking an appointment, they are more likely to show up.
The app also makes it simple for clients to keep track of their appointments and stay organized. They can view past and upcoming classes, pay in the app, and view their payment history. Features like listed amenities and Google Map Integration add to the ease of using the site to find the perfect class.
The convenience the app offers, and its effectiveness and importance, cannot be overstated. People do what is most convenient. When you make choosing your venue or service convenient, you win.
Website and Facebook Integration
Your customers can also book appointments directly through your website. They can view open appointments and pay for classes while learning more about your business and what you have to offer.
You can use our branded website integration to allow clients to schedule appointments through Facebook. They no longer have to navigate to a separate booking page. This gives you another great way to reach customers at their convenience.
MINDBODY can also add waitlists when classes are full, and automatically move someone from a waitlist to a class when a spot opens up. Fill up your classes automatically.
What Can MINDBODY Do For Your Business
MINDBODY clearly has benefits for customers, but what can it do for your business? The simple answer is, everything you need it to.
MINDBODY software offers many tools to run your business your way, including:
- Visibility
- Performance Tracking
- Detailed Business Reports
- Streamlining
- Automated Marketing
Visibility
Customers can only choose your business once they’ve been made aware of it. MINDBODY has targeted marketing at its finest. It puts you in front of potential customers who are looking for exactly what you have to offer.
Clients have numerous ways to search the MINDBODY site or app. Once they see your business in the app, they can then go to your personal page. It allows you to bring the right people to your page and convert these visits to sales.
It also makes your information very accessible. Today’s consumers want the right information at their fingertips, and MIndbody provides this. Who the class is for, amenities, pricing, schedules, location, and booking are all easily accessible. Convenience=Conversions.
Performance Tracking
Fitness trackers have gained in popularity with the improvement of wearable tech. 9 out of 10 people who track their health and fitness through a fitness tracker say that it has improved their lives. Fitness tracking is expected to become even more popular as more people realize the effect that it can have on helping them meet their goals.
In fact, the fitness tracking industry is forecasted to grow by 20% in the next few years. MINDBODY now performs fitness tracking via a partnership with FitMetrix.
Holding challenges and contests are a great way to get people motivated and engaged with your business. It adds excitement and enthusiasm. MINDBODY makes it easy to design your own challenge or provide reward incentives with their performance tracking. Live leader boards can be used during workouts to promote healthy competition and let clients know just how well they are doing.
Information like heart rate and calories burned can often be the encouragement that keeps a client going when the going gets tough. The tracking portal also helps strengthen the bond between trainers and clients. Progress can be monitored, tests can be given, and realistic goals can be easily set. Clients can view their progress and even share their accomplishments on social media.
There’s also a workout builder. This allows the trainer to design, schedule, and display custom workouts. This frees them up during class, giving them the opportunity to ensure clients are completing the exercises properly and provide advice and assistance.
Streamlining
Streamlining can help your business run more efficiently. It frees up your time, which is one of your business’s greatest resources. It can allow you to focus on designing new workouts, marketing campaigns, or to simply spend more time with your clients.
Create Accounts Anywhere
You regularly meet people in your day-to-day life that you think would love your business, but it’s hard to get the conversion after the initial “I like this idea, sign me up” spark is gone. Signing them up then and there solidifies them as a client while their enthusiasm is still high. Our app allows you to create accounts anytime, anywhere, quickly, and easily.
Book and View Appointments
Being able to book and view appointments on the go adds convenience and saves time. Our app allows you to quickly view your schedule, open appointments, and even create filters so you can easily get the information you need anytime you need it. This can help you better manage your time, and you never have to flip through an appointment book when someone books a session.
Payments
Accepting payments in the app helps streamline the process as well. Clients can book and pay for sessions conveniently, and you can view your cash inflow, invoices, and expenses anytime. An all-in-one solution just makes sense.
It brings the customer from discovering your business to becoming a client and allows you to track every aspect of your business, all in the same place. Switch from attendance to who paid for your upcoming class in one click.
Attendance and Performance
You can easily view a client’s history, including attendance and performance. This information can be invaluable when you need to reach out to a client, you are offering a new class, or during marketing campaigns. It allows you to personalize your interactions and make the client feel known and valued.
This is an essential aspect of brand loyalty. The more clients you have, the more difficult it becomes to keep things personal. Having a reference at your fingertips makes this important task immeasurably easier.
Marketing Tools
We’ve seen how MINDBODY can help you streamline the running of your business, add convenience, and make it easy for clients to find you and book sessions. These are all essential tools for a thriving business. However, you’ll never attain your goals without proper marketing. Luckily, MINDBODY makes marketing easy, even for beginners.
Special Offers
Special offers are a great way to stand out from the competition. MINDBODY makes it easy to create special offers and promote them in the app. This gives you more visibility and gives potential clients another reason to choose your service. Best of all, you are in total control. You choose the types of special promotions you are interested in, and we put the word out.
Hey Google
Google is the largest search engine in the world. Many people will simply type what they are looking for into Google. List your business with Google, and clients can book appointments from the Google page. It doesn’t get any easier for customers than this.
It also provides you with incredible visibility without a lot of time and effort. MINDBODY charges 10% for each Google booking, but the increased visibility can help your business grow exponentially.
Outreach
Communication is essential. Keeping track of contact information, when you last spoke and what was said can be a hassle. Knowing when you need to communicate with clients can be difficult as well.
MINDBODY puts all this information in one place and gives you a secure platform to communicate from. MINDBODY software allows you to quickly see all of a client’s activity, so you know when to reach out and what to say.
Personalized messages like “I see you really improved in class last week, great job!” can be just as essential to your business as “I’ve noticed you’ve missed a few classes. We would love to see you. Is there anything I can help with?”.
Smart contact lists can make outreach much easier as well. You can categorize your clients into lists based on visit history, satisfaction, or how often they respond to messages. This allows you to easily target a message to a specific group so it feels personal with less work for you.
You can also take advantage of the email campaign builder. This is excellent for helping you create a campaign that fits your business and goals and can save you time.
Automated Email and Text
Personalized messages are wonderful, but automated emails and texts serve a purpose as well. They are perfect for email campaigns. They can be set to remind clients of upcoming appointments, encourage clients to come back if they miss an appointment, and keep clients in the loop about changes or special offers.
It also allows you to set a schedule for communicating with customers and be consistent, which can be difficult if you are having to create individual messages.
Special offers can be automated as well. Just create the parameters and Marketing Suite will send the discounts to customers when they are met. Parameters can include a specific service, how long since the last visit, certain days, certain instructors, and more.
Customer Retention
Increasing customer retention increases your profits between 25%-95%. Retaining clients is just as important as bringing in new ones, but it’s often seen as a secondary priority. MindBody’s marketing and outreach tools help you keep the clients you have.
Provide them with everything they are looking for (convenience, performance tracking, and great services) and make them feel valued and appreciated (outreach, special loyalty offers), and you will retain your clients. You will be surprised how much of an effect this has on your bottom line.
Customer Reviews
Customer reviews allow you to get valuable feedback from customers. Learn what customers love and what they don’t, so you know what areas you can improve in and what you are doing right. Reviews are also a great marketing tool. Over 70% of consumers trust online reviews as much as a personal recommendation from a friend.
You can also respond to negative reviews. This can show your integrity and commitment to customer satisfaction. Clients can leave reviews on the MINDBODY app and your branded app. It’s recommended to allow MINDBODY to request a review from clients soon after the service is completed.
Managing Staff
MINDBODY is excellent for small businesses or sole proprietorships, but it also helps businesses with employees keep track of their schedule and performance. You can view your schedule in many ways.
Filter by time, the type of service, location, or a specific staff member. You can also view reviews and ratings for each staff member. These tools make it easy for you to see who is doing what, and how well they are doing it, at a glance.
Overall Rating
Overall rating of the most important MINDBODY features rated 1-5:
[wp-review id=”3712″]Ease of Use
MINDBODY is designed to be easy to use, and it can save you lots of time. It helps you to manage your business by putting everything you need in one place and allowing you to access it on the go on your mobile device or online.
However, there is a bit of a learning curve. It’s easy to navigate but it takes a little time to get acquainted with all the different features available. Once you do, you’ll never look back.
Customer Support
MINDBODY provides excellent customer support. Staff is always available via phone or email. In addition, they have an extensive help section on the MINDBODY website that can answer most questions and walk you through the different features available.
They offer user guides from beginner to advanced, which makes it easy to get up and running.
They also offer MINDBODY Certification. This is an online training program with classes available for users of every level. In addition to getting the certifications yourself, it’s an excellent way to train your staff to use Mind Body.
Lastly, they have an extensive forum that allows you to learn from other business owners in the field. You can get advice on every aspect of your business from peers, make connections, and share your knowledge with others.
Features
The features are what make MINDBODY so effective for your business. All the tools you need to run and grow your business are included. You’ll find tools to help with marketing campaigns, reports, client lists, schedules, and much more.
All the tools you need to bring clients in, keep them, and keep your business running smoothly. Combine it with the ability for clients to find your business, schedule appointments, and pay for services, and you truly have an all-in-one solution.
Value for Money
MINDBODY offers different packages, so you can choose the level of investment that is right for you. Each package is designed to be an incredible value for the money and will increase your profits, streamline your business, and save time.
If you aren’t sure which plan is right for you, you can chat with a specialist online. They will learn about your business, what your needs are, and recommend the best package for your business.