What do I mean by tell your yoga studio bio?
By yoga studio bio or story, I mean have it written somewhere, such as your web site or a brochure, or a blog, how your yoga studio came to be and evolved. In my view, telling your story is effective because your loyal yoga students, in some ways, identify with your studio.
Your studio becomes their studio (if you can create this type of loyalty, then you’re doing very well). How do I know this? From personal experience. I identify and am attached to the yoga studio I frequent.
I enjoy learning snippets of the story how the yoga studio I attend evolved. I suspect I’m not unique about this.
Therefore, tell your story, or a part of it, so that your students can more easily identify and attach to your studio.
Okay, you’re sold on the bio idea. What should you say?
Here’s some ideas for what to include in your studio’s story?
- What is your (as studio owner) background? Previous career?
- Where did you train for yoga teacher training? Under whom?
- Why did you become a yoga teacher?
- What was your first 3 months open like?
- Was it difficult?
- How did your first students discover you?
- How has your studio developed since it opened?
- Personal information about you (studio owner) – leisure activities, significant others, where you grew up, etc.
- If you have long-term employees and if they’re willing – tell their stories how they came to be involved in your studio.
Anything that sheds light on you and your studio – that fills out the story, is good. You don’t need to get too personal – just enough so that your clients and prospective clients get a feel how you and your studio got to where you’re at today.
This bio idea is a matter of personal taste. It won’t make or break your studio, but it, in my view, adds a little sheen to your brand.