Sanja Bodiroga - certified yoga teacher and yoga studio owner

Yoga Baron is a Yoga blog focusing on starting, building, and running a yoga business, particularly a yoga studio as well as yoga apparel, gear and practice tips, info and guides.

I’m an avid yoga practitioner, entrepreneur, husband, father and blogger.  My interests span from doing yoga and meditating, to the business of yoga and the emergence of yoga and technology.  I also love getting out on the water in my kayak or surfboard.

My introduction to yoga was during the late 1990s when as a weightlifter and runner, I stumbled upon Power Yoga by Beryl Bender Birtch.  I was intrigued by Ms. Bender’s book because I thought it would complement weightlifting and running.  Power Yoga is a terrific physical practice.  In fact, soon “Power Yoga” became my primary fitness vehicle.  I liked that it developed strength, flexibility, and aerobic ability all at one time.

Technology and the Business of Yoga

Over the last 10 years of my yoga practice, I’ve graduated from law and MBA programs to lawyer and entrepreneur.  As an entrepreneur, marketing, technology and productivity are very important in my business endeavors.

I embrace technology in my yoga practice.  In fact, in my experience, information technology has been a boon to yoga, yoga teachers, and the yoga business.  Learning and doing yoga is terrifically accessible with technology; it’s certainly been a plus in my yoga practice.  Hence, the Yoga Baron Yoga Blog discusses, in addition to my yoga experience, the yoga business, yoga marketing, yoga technology, and of course the yoga life.