$1 Million Yoga Studio Business Strategies Revealed (13 Studios Profiled)

Huge and successful yoga studio

What does it take to build a successful yoga studio to the point where it’s earning $1 million per year or more?

In other words, why do some yoga studios struggle to make ends meet or fail while others end up highly successful businesses?

We have some of the answers.

We’ve been surveying yoga studios since 2013.  To date, we’ve collected a lot of insider industry information from over 475 yoga studios.

While most yoga studios surveyed don’t make anywhere near $1 million or more per year, several do (based on self-reporting).

In fact, we have more than enough collected data to set out their profiles (anonymously) and some key strategy aspects so that you can discover what it is about these studios that make them successful.

Please note the following: 

  • all data is self-reported.  We did not and cannot verify accuracy, but aside from ego, there isn’t any incentive to lie taking a survey.
  • the profiles yoga studios self-reported $500K to $1 million+ gross revenue.

If you find the table difficult to use (especially on a mobile device), scroll below and we set out all the data for each studio separately.

Overview of the data

Here’s a quick overview putting all the data from the 13 successful yoga studios together for a bird’s eye view.

  • Country: USA, Canada and Australia
  • Population in area: 10 in areas with 250,000+ population.   6 in areas with 500,000+ population.
  • # years In business: huge range.  Surprisingly, more than one in business around 1 year only.
  • Types of yoga taught:  Flow, Power and Hot are the main styles taught.
  • Drop-in class rate: Average $21.  Range $12 to $30.
  • Unlimited yoga package rate: Average: $181 per month.  Range $40 to $500
  • Busiest time of day: Mostly late afternoon and early evening.
  • Busiest day of the week:  I found it odd that it’s a real mix.
  • # of yoga classes offered per week:  I fear some respondents mistook the question asking for number of classes per month given the huge number for some profiles.  Generally, these successful yoga studios offer a lot of classes.
  • Number of yoga classrooms: most have more than one yoga classroom space.  The range is 1 to 7.
  • How many students fit in biggest yoga space:  7 have spaces that fit 30 or more yoga students.
  • Rent or own the yoga studio:  4 own the premises and 9 rent.
  • Have a changing area? 9 studios offer changing rooms.
  • Showers available?  8 studios offer showers.
  • Sell retail products? 10 sell retail products.  2 don’t.  1 didn’t specify.
  • Gross revenue of retail products sold:  Huge range, but some sell a lot of retail (over $100,000 per year).
  • Main marketing activities:  No dominant marketing method reported.  Unfortunately, the data doesn’t specify one marketing method that dominates them all.

$1 Million+ Yoga Studio Business Strategies & Offerings

 Studio 1Studio 2Studio 3Studio 4Studio 5Studio 6Studio 7Studio 8Studio 9Studio 10Studio 11Studio 12Studio 13
CountryUSAUSAAustraliaCanadaUSAUSAUSAAustraliaUSAUSAUSAUSAUSA
Population in area250,000 to 500,0001 million +10,000 to 50,0001 million +10,000 to 50,000250,000 to 500,000250,000 to 500,0001 million +100,000 to 250,0001 million +1 million +250,000 to 500,000500,000 to 1 million
# years In business5 to 10 years15+ years5 to 10 years1 to 2 years15+ Years5 to 10 years2 to 3 years10 to 15 years1 to 2 years5 to 10 years1 year1 year3 to 5 years
Types of yoga taughtPower/AshtangaBikramBikram/HotPower/AshtangaHathaBikram/HotBikram/HotFlowFlowFlowHathaBikram/HotFlow
Drop-in class rate$22$30$22$15$17$20$12$27$20$25$17$26No drop-in classes
Unlimited yoga package rate$139$175$129$99$149$40$250$200$160$169$500$189$160
Busiest time of dayLate afternoon / dinner timeLate afternoon / dinner timeLate afternoon / dinner timeLate afternoon / dinner timeAfter dinnerAfter dinnerMid-morningLate afternoon / dinner timeLate afternoon / dinner timeAfter dinnerEarly AfternoonLater afternoon / dinner timeEarly morning
Busiest day of the weekMondayTuesdaySundayTuesdayMondaySaturdayWednesdayNot specifiedMondayMondaySaturdayMondayTuesday
# of yoga classes offered per week120250334024200602024801264020
Number of yoga classrooms2721263312132
How many students fit in biggest yoga space30 to 5050+30 to 5020 to 3015 to 2030 to 5020 to 3020 to 3015 to 2030 to 5020 to 3030 to 5050+
Rent or own the yoga studioRentRentOwnRentRentRentOwnRentRentRentOwnRentOwn
Have a changing area?YesYesNoNoNoYesYesYesNoYesYesYesYes
Showers available?YesYesYesNoNoYesYesYesNoNoNoYesYes
Sell retail products?Clothing & accessoriesApparel, Mats & AccessoriesMats, towels, bolsters & blocksNoApparel and yoga gearStudio branded apparel, accessories, gear, essential oils and jewelryApparel and gearSoaps and candlesNoShirts, books, essential oils, mats, mat bags, totes, Mysore rugs, water bottlesNot specifiedApparel, mats, yoga equipment and booksMat spray
Gross revenue of retail products sold$75,000$100,000$200,000$0"Lots"$100,000$80,000$3,000$0$10,000Not specified$75,000Not specfied
Main marketing activitiesReferrals / Word of MouthPaid Google AdsReferrals / Word of MouthGroupon and email marketingPaid Facebook AdsReferral / Word of MouthPaid Google AdsPaid Facebook AdsReferrals / Word of MouthReferrals / Word of MouthNewspaper / Print AdsReferrals / Word of MouthReferrals / Word of Mouth

Breakdown by Yoga Studio

Studio #1

  • Country: USA
  • Population in area: 250,000 to 500,000
  • Years in business: 5 to 10 years
  • Yoga taught: Power/Ashtanga
  • Drop-in class fee: $22
  • Unlimited yoga per month cost: $139
  • Busiest time of day: Late afternoon / dinner time
  • Busiest day: Monday
  • Number of classes taught each week: 120
  • Number of yoga classrooms: 2
  • Number of people accommodated in biggest classroom: 30 to 50
  • Rent or own: Rent
  • Changing room: Yes
  • Shower(s): Yes
  • Retail sales: Clothing & accessories
  • Retail sales per year: $75,000
  • Best marketing method: Referrals / Word of Mouth

Studio #2

  • Country: USA
  • Population in area: 1 million +
  • Years in business: 15+ years
  • Yoga taught: Bikram
  • Drop-in class fee: $30
  • Unlimited yoga per month cost: $175
  • Busiest time of day: Late afternoon / dinner time
  • Busiest day: Tuesday
  • Number of classes taught each week: 250
  • Number of yoga classrooms: 7
  • Number of people accommodated in biggest classroom:  50+
  • Rent or own: Rent
  • Changing room: Yes
  • Shower(s): Yes
  • Retail sales: Apparel, Mats & Accessories
  • Retail sales per year: $100,000
  • Best marketing method: Paid Google Ads

Studio #3

  • Located in Australia
  • 10,000 to 50,000 population
  • 5 to 10 years in business
  • Bikram/Hot yoga styles
  • $22 drop-in class rate
  • $129 unlimited yoga per month
  • Late afternoon / dinner time: busiest time per day
  • Sunday – busiest day
  • 33 classes per week
  • 2 yoga classrooms
  • 30 to 50 people fit in largest space
  • Own the studio premises (i.e. not rented)
  • No changing rooms
  • Yes, has shower(s)
  • Mats, towels, bolsters & blocks sold for retail
  • $200,000 gross retail sales per year
  • Referrals / Word of Mouth – best marketing channel

Studio #4

  • Located in Canada
  • 1 million + population in area
  • 1 to 2 years in business
  • Power/Ashtanga yoga styles taught
  • $15 drop-in class fee
  • $99 unlimited monthly yoga
  • Late afternoon / dinner time – busiest time of day
  • Tuesday – busiest day
  • 40 classes per week
  • 1 classroom
  • 20 to 30 students fit in the yoga space
  • Rents the premises
  • No changing room
  • No shower
  • No retail
  • Groupon and email marketing are best marketing channels

Studio #5

  • Located in the USA
  • 10,000 to 50,000 population in the area
  • 15+ Years in business
  • Hatha yoga style taught
  • $17 for drop-in class
  • $149 for unlimited monthly yoga
  • After dinner is busiest time of day
  • Monday is the busiest day of the week
  • 24 classes per week
  • 2 yoga classroom spaces
  • 15 to 20 students fit in largest yoga space
  • Rents the premises
  • No changing room
  • No shower
  • Apparel and yoga gear sold in retail area
  • “Lots” of retail revenue
  • Paid Facebook Ads is main marketing method

Studio #6

  • Located in the USA
  • 250,000 to 500,000 population in area
  • 5 to 10 years in business
  • Bikram/Hot yoga style taught
  • $20 fee for drop-in yoga
  • $40 for unlimited monthly yoga
  • After dinner is busiest time of day
  • Saturday is busiest day of the week
  • 200 classes taught per week
  • 6 yoga classrooms
  • 30 to 50 students fit in biggest space
  • Rents the premises
  • Yes has changing rooms
  • Yes, has shower(s)
  • Studio branded apparel, accessories, gear, essential oils and jewelry sold in retail area
  • $100,000 in gross annual retail sales
  • Referral / Word of Mouth are main marketing methods

Studio #7

  • USA
  • 250,000 to 500,000 population in the area
  • 2 to 3 years in business
  • Bikram/Hot yoga style taught
  • $12 fee for drop-in class
  • $250 for unlimited monthly yoga
  • Mid-morning is the busiest time of day
  • Wednesday is the busiest day
  • 60 classes taught per week
  • 3 yoga classrooms/studios
  • 20 to 30 students fit in largest space
  • Owns the yoga studio premises
  • Yes, has changing room(s)
  • Yes, has shower(s)
  • Apparel and gear sold in retail area
  • $80,000 gross revenue for retail sales
  • Paid Google Ads is the main marketing method

Studio #8

  • Australia
  • 1 million + population in area
  • 10 to 15 years in business
  • Flow style taught
  • $27 for drop-in yoga class
  • $200 for unlimited monthly yoga
  • Late afternoon / dinner time is the busiest time per day
  • 20 classess offered per week
  • 3 yoga classroom/studio spaces
  • 20 to 30 students fit in largest yoga space
  • Rents the premises
  • Yes, has changing room
  • Yes, has showers
  • Soaps and candles sold in retail area
  • $3,000 gross retail sales per year
  • Paid Facebook Ads is main marketing method

Studio #9

  • USA
  • 100,000 to 250,000 population in the area
  • 1 to 2 years in business
  • Flow style yoga taught
  • $20 for drop-in yoga class
  • $160 for unlimited monthly yoga
  • Late afternoon / dinner time is busiest time of day
  • Monday is the busiest day
  • 24 classes taught per week
  • 1 yoga space
  • 15 to 20 students fit in the yoga space
  • Rents the premises
  • No changing room
  • No showers
  • No retail sales
  • Referrals / Word of Mouth is the main marketing method.

Studio #10

  • USA
  • 1 million + population in the area
  • 5 to 10 years in business
  • Flow style yoga taught
  • $25 for drop-in yoga fee
  • $169 for unlimited monthly yoga
  • After dinner is busiest time of day
  • Monday is the busiest day of the week
  • 80 classes taught per week
  • 2 yoga spaces
  • 30 to 50 students fit in the yoga space
  • Rents the premises
  • Yes, has changing rooms
  • No showers
  • Shirts, books, essential oils, mats, mat bags, totes, Mysore rugs, water bottles sold in retail space
  • $10,000 in annual gross retail sales
  • Referrals / Word of Mouth are main marketing methods.

Studio #11

  • USA
  • 1 million + population in the area
  • 1 year in business
  • Hatha yoga taught
  • $17 for drop-in yoga class
  • $500 for unlimited monthly yoga
  • Early Afternoon is the busiest time of day
  • Saturday is the busiest day of the week
  • 126 classes taught per month
  • 1 one yoga class area
  • 20 to 30 people fit in largest space
  • Owns the premises
  • Yes, has changing rooms
  • No showers
  • Retail sales and products not specified
  • Newspaper / Print Ads are main marketing methods

Studio #12

  • USA
  • 250,000 to 500,000 population in the area
  • 1 year in business
  • Bikram/Hot yoga style taught
  • $26 for drop-in yoga class
  • $189 for unlimited monthly yoga
  • Later afternoon / dinner time is busiest time of day
  • Monday is the busiest day
  • 40 yoga classes taught per week
  • 3 classroom spaces
  • 30 to 50 students fit in largest space
  • Rents the premises
  • Yes, has changing rooms
  • Yes, has showers
  • Apparel, mats, yoga equipment and books sold in retail area
  • $75,000 gross annual retail sales
  • Referrals / Word of Mouth are main marketing methods

Studio #13

  • USA
  • 500,000 to 1 million population in the area
  • 3 to 5 years in business
  • Flow style yoga taught
  • No drop-in classes
  • $160 for unlimited monthly yoga
  • Early morning is busiest time of day
  • Tuesday is the busiest day
  • 20 yoga classes per week
  • 2 yoga spaces
  • 50+ people fit in largest yoga space
  • Owns the premises
  • Yes, has changing rooms
  • Yes, has showers
  • Mat spray sold in retail area
  • Retail revenue not specified
  • Referrals / Word of Mouth are main marketing methods

Add Comment


23 Types of Wall Art Perfect for Yoga Studio
A group of business people making a marketing plan
12 Advertising Options for Yoga Studios (Online and Offline Marketing)
Sporty Students taking Yoga Class
How to Become a Yoga Teacher (Ultimate Guide)
Peaceful Yoga Class
13 Types of Lighting for Yoga Studios
A Man Standing On a Cliff
20 Hobbies That Are Meditative in Nature
9 Different Types of Physical Therapist Jobs
Stick incenses burning in a ceramic bowl
15 Different Types of Incense
Bottles of essential oils with various herbs and flowers.
14 Different Types of Essential Oil
4 of the Best Yoga Mats for Hot Yoga
25 Things You Didn’t Know About prAna
25 Things You Didn’t Know About Manduka
16 Things You Didn’t Know About Alo Yoga