A Yoga Studio is a Business that …

needs marketing, technology, revenues, management, etc.

For many yoga teachers and yoga studio business owners, the “yoga business” is a calling.  That doesn’t mean running a yoga business is easy.  Yoga is a competitive business.  That’s a fact.

Yes, demand for yoga is increasing, and that’s great, but that doesn’t mean there is an unlimited number of yoga students.  In other words, the economic scarcity principle applies equally to the yoga business as to any other business industry.

• Are you ever worried before your yoga classes whether any or enough students will show up?
• Do you prefer teaching a full studio rather than a big empty space?
• Do you want to brand your own yoga style?
• Do you want to offer your yoga students more?
• Do you want to expand your yoga studio?
• Do you want to create additional revenue streams?

If you answered “yes” to any of these questions, check out this yoga blog.

More and more people are doing yoga and that’s great, but that means lots of people are opening yoga studios. Long-gone are the days when there was maybe one yoga studio in town. Now health clubs, recreation centers, and people’s homes all serve as places to teach yoga.

Yoga’s wonderful simplicity also makes it easy for lots of people to start teaching. You don’t need to and shouldn’t begrudge your colleague teachers. That said, you still need enough students for your studio to survive and ultimately thrive.

It’s important that yoga students try your studio. It’s imperative that many of those who try your studio return. Whether you know it or not, you’re in the business of building relationships. In order to build these relationships, you need to start a dialogue with prospective students. You must also continue that dialogue and deepen your relationship with your present students.

That is what this yoga blog is about; it’s about giving you, whether a teacher or yoga studio business owner, or both, resources, ideas, and tips about starting and building relationships so that your yoga studio business thrives.  The main categories (at this time) in this yoga blog are:

• Yoga Business Management, and
• Marketing a Yoga Studio Business.

I’m an avid yogi as well as an entrepreneur.  I love yoga, business, marketing, and technology.  There’s lots of great blogs about yoga, but few, if any that discuss the business of yoga and yoga marketing.

In my view, talking about yoga as a business is not bad; it’s practical and necessary.

Yoga is best taught and done in a class; in community.  It’s important the class model continue.  The yoga class model is a business, and in order for a business to succeed, it must pay its bills and earn profit (or at least a living wage for its owner(s).

And so this blog about the business of yoga, including yoga marketing and technology is born.