The answer to this question is important because your reasons for owning a yoga studio will help determine the type of yoga you teach, your role in the studio, your long-term plans, and your clientele to list some of the major components to your yoga studio.
For example, if you enjoy yoga and would like to share it, but your driving force and fulfillment comes from running a business – if you’re honest, you state being self-employed as your primary reason. Teaching and doing yoga is secondary. This doesn’t mean you shouldn’t own a yoga studio.
What it means is your role will be different. You may restrict your role to being a manager/administrator and then bring in quality teachers to teach your classes. This is perfectly fine for owning a studio. In this example, if you forced yourself to teach, you may not enjoy the business nearly as much.
Your initial answer to why you want to own a yoga studio may be because you like yoga and want to teach it. This could actually be your real answer. However, it’s not the only reason many yoga studio owners own a studio. In fact it’s okay to have other reasons to own a yoga studio. It’s important you identify all the reasons you want to own a yoga studio. Other reasons include:
- Teach yoga
- Inspire fitness
- Inspire the spiritual component
- Spread / share yoga and meditation (share it)
- Get to do yoga with other people
- Make money
- Be self-employed / run a business
- Be influential
- Build a community
- Create a place where people can enjoy themselves
- Heal / help people (i.e. injury rehabilitation, weight loss)
- Educate people (i.e. yoga, satsang, meditation, etc.)
- Manage, market, human resources, and/or implement systems
This isn’t a complete list. It’s very likely that you’re motivated by more than one reason. Do your best to identify your primary reason and then secondary reasons for owning a yoga studio.
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