Consider teaching to a yoga niche market such as kids, injured persons, couples, men, athletes, a particular sport, seniors, etc.
Pros of teaching to a niche yoga market:
- you create a specialty so you become the go-to studio for a particular audience,
- if you specialize in injury rehabilitation, you put yourself in a great position to qualify with insurers if/when private insurance will provide for yoga (I suspect this isn’t too far off),
- narrower and more defined market to advertise to (cheaper and more effective),
- if you become expert, excellent expert potential with books, DVDs, and being faculty at seminars and conferences,
- perhaps you have a real affinity for your niche audience (i.e. kids or seniors or helping injured persons),
- because of the narrow field, you can get good search engine results fairly quickly (building a content-based Web site),
- off-site teaching opportunities (may not need the overhead of a studio – be a virtual studio.
Cons of teaching to a niche yoga market:
- exclude other students outside your niche area,
- may have to teach on-site often (this may not provide for optimal teaching environment – i.e. nursing home, rehabilitation center, etc.),
- may develop a particular reputation that may be difficult to change if you decide to change your teaching style.
Related posts:
