Is your yoga business website working for you? Do you know why you have a website for your yoga business?
This article series titled “Getting a Great Yoga Studio Website” sets out in detail all you need to know to get a great website for your yoga business including:
- How you can build your own website knowing absolutely no code.
- What to look for and ask when hiring someone to build your website.
- What you should and shouldn’t include in your yoga business website – depending on what you want from your site, and more.
My failures were in my early days starting to market my business online. I had no idea what I was doing; my websites reflected that. Those failures, which were costly (I built one and the other one I hired an incompetent web developer) inspired me to actually learn about building and maintaining websites.
1st QUESTION: what is a successful yoga studio website?
There’s no single answer because websites can serve a variety of functions. However, a bad website is the kind that many businesses have. It’s the “brochure” website. It’s the website a business put up so they can say to their customers they have a website. Usually it didn’t cost a whole lot; however, it serves absolutely no purpose.
The rest of this “Getting a Great Yoga Studio Website” article series will explain building a great website that (1) get the right visitors, and (2) gets those visitors to contact your studio. Other website objectives include e-commerce and entertainment. I’ll discuss these in future posts, so check back soon.
SEO and conversion for your yoga business
SEO stands for search engine optimization. It’s the practice of constructing and designing website pages so they are listed on the search engines (Google, Bing, and Yahoo) when a web surfer types in the site’s keywords. The goal is page 1 of the search engine for your keywords. Why? Because then it will be found by web surfers.
When you search on Google, how many pages do you scroll through before refining your search? Probably not more than 3 or 4 tops. That means your yoga studio must land in the top 3 pages for you chosen keywords (more on keywords later in the series).
Google search engine results page (click on image to enlarge)
The good news is that a big part of the solution for getting a good search engine listing and for getting visitors to your website to contact you is based on having excellent website content. Optimized content and well-done content deliver both top search engine results and get your visitors to contact you. By the way, getting website visitors to take action is conversion.
If you’ve researched SEO already, you may have read that lots of content is best. Well, lots of content won’t hurt, but it may not help. You need optimized and quality content in order to get found and get your website visitors to contact your yoga studio. This series goes into more detail about optimization and quality content later.
What is website content?
Content includes:
- All written material such as articles, landing pages, blog posts, comments, forum threads, etc.
- Images
- Video
- Audio such as podcasts
More is not necessarily better; you need not include all forms of content for a great website. I know because I’ve built huge sites, but failed to optimize them optimally. I had lots of content and many different kinds, but much of the content did not serve a purpose.
As technology advances, so will the types and quality of website content evolve. It’s critical you or your web developer stay current; dated sites with dated content will yield place poorly in the search engines and will fail to compel website visitors to contact you.
Required Website Content for Yoga Studio Websites
- an about page – biographies on you, your teachers, and your studio;
- contact info (prominently displayed on the homepage);
- class schedule and pricing;
- FAQ page;
- services page;
- images: lots of great images of you, your studio, your town, and other appropriate mood-setting images;
- video of : either a series of stills with voice-overs or full video footage of you doing yoga and/or your classes; and
- optimized articles about the styles of yoga you teach.
This is a bare-bones list. If optimized and well-written, you’ll have a great yoga studio website.
If you’re a bit concerned or uncertain about video on your website, don’t worry. I’ll be writing shortly about incredibly easy and cheap ways to create awesome yoga videos for your website in the near future.
What about a blog? Blogs are great, but only if you’re committed to it and offer something useful. More on blogs in the near future.
Next question:
Do you build your studio website site yourself OR hire a web developer?
Learn more about these options in the following articles:
- Should a Yoga Studio have a Website or Blog or Both?
- Do-It-Yourself Websites for Yoga Studios?
- How to Hire a Great Yoga Website Developer?
Note, even if you’re certain you’ll hire out the website project, I recommend reading the do-it-yourself articles. Why? Because you’ll be surprised to learn how easy and cheap it is it to build fantastic yoga studio websites.
Knowing how to build websites is a great asset. Instead of one site you can have 5 sites for your business. You aren’t constrained. You’ll also be able to add and tweak your sites as much as you want. You can really customize your internet marketing once you know how to build your own yoga business websites.
That said, if you simply don’t have the time or the interest, then read on about hiring to better your chances of hiring a very competent web developer.
Related posts:
- How to Create a Yoga Studio WordPress Website: Free Video Tutorial Series
- 46 Yoga Studio Website Keywords for More Yoga Website Traffic
- Should a Yoga Studio have a Website and a Blog?
- WordPress Themes for a Yoga Studio Website: What to Look For
- 3 Top SEO Products That Can Get Your Yoga Business Website On Page 1 of Google