The holiday season is a terrific opportunity for your yoga studio to reach out and give a little extra your yoga customers.
Offer your yoga students something you specially put together for the holiday season. Consider the following:
- Give a free class to all your students in the new year. This type of gift will be hugely popular and it doesn’t cost you anything out-of-pocket.
- Create discount holiday yoga class packages for use now or in the new year.
- Create gift packs containing tea, yoga gear, magazine subscriptions, books, DVDs, either for sale or to give away.
- Organize a charity drive in your school. I caution you not to be too aggressive with this. However, if you have a cause that’s important to you, then promote it.
- Host a holiday party: a casual drop-in event.
- An opt-in secret Santa / gift exchange among your yoga students.
I also recommend that you send your yoga students a season’s greetings in one form or another. Consider the following:
- Send out a season’s greetings card. Amazon offers a variety of holiday cards you can buy in bulk. If you can, sign each one and have any staff members also sign them. Avoid the digital signature unless absolutely pressed for time. If you have no choice but to do the digital signature, I suggest opting to sending out an e-card or a season’s greetings e-mail message.
- E-cards: a more environmentally friendly option - Smilebox
and Care2.
- E-mail message / e-newsletters: If you opt for an e-mail, write a brief, but thoughtful message to your students. Perhaps include a snippet about your holiday plans; say something interesting so your students don’t consider opening the e-mail a waste of time. Inexpensive all-in-one e-mail management, e-mail newsletter services and autoresponder systems are AWeber, Constant Contact and iContact
.
- Dress up your website and/or blog with some holiday season images. For excellent images that don’t cost much money, check out Jupiterimages, Big Stock Photo, and istockphoto. For free images, check out stock.xchng.
- Write an article about the holiday season tied to yoga or meditation. Include it in your season’s greetings newsletter and/or on your website. Other topics to include could be nutrition, maintaining a yoga practice over the holidays, new year’s resolutions, etc.
One final tip: give plenty of notice about the days you close your studio over the holidays. Post it everywhere and on your website.
This blog has affiliate arrangements with Jupiterimages, Smilebox, Amazon, AWeber, Constant Contact and iContact
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