Go the route of Power Yoga, Anasura Yoga, and YogaFit to name a few and create your own unique yoga style.
Advantages to developing and teaching your own yoga style:
- easy to expand / franchise,
- can bring in partners,
- transcends geography,
- if you’re successful, you gain added credibility which may help with book and DVD deals, other product deals, and being feature faculty at retreats, seminars, conferences, etc.
- create demand (niche style) which may fetch higher prices,
- opportunity to create a high-profile teacher training school,
- students don’t mind if other qualified teachers teach them (don’t necessarily expect you to teach all the classes),
- low demand for a unique name on the search engines so with good branding results, you can achieve excellent search engine ranking.
Disadvantages to developing and teaching your own yoga style:
- may cut yourself off from teaching other types of popular styles (it’s not inconceivable to teach multiple styles including a style you create),
- requires lots of branding effort – it’s a huge undertaking,
- may invest lots of time and money into developing the style and marketing which may not work,
- low or no initial demand for searches on the internet. Until demand is established (through branding), you may not have lots of search demand (unless you build a great content Web site),
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