On February 24, 2011 Google published in the Official Google Blog about a significant algorithm change.  In a nutshell, Google aims to lower search engine rankings of certain "content farms".  There's much debate about what qualifies as a content farm - a debate I don't wish to enter here.  The point is that certain article directories, used for years for article marketing, are getting much … [Read more...]

I spend a lot of time analyzing other small business owners' websites.  I like seeing what other business websites do well and what they don't do well. As publisher of Yoga Baron, I'm interested in yoga studio websites.  I haven't checked out every yoga studio website, but I've looked at many. Some yoga studio websites are fantastic.  They're beautiful, informative, well-written, and … [Read more...]

Not too long ago I was driving in my car listening to a radio program.  I was half enjoying the passing countryside scenery when I heard the next story was about a local yoga studio that managed to attract 900 new yoga students in a single day. Naturally as publisher of Yoga Baron I directed my full attention to the story. Before I tell you the simple method used by this yoga studio, think … [Read more...]

I mentioned in a recent post that I've been doing some testing for offline businesses using what I call microsite marketing campaigns. All I have to say is that it works incredibly well. The best part is it's cheap, very fast to set up, and will generate long-term revenues for your yoga business. What is the microsite marketing campaign? Pretty much every yoga studio has a website by now. It … [Read more...]

Here’s a step-by-step yoga business marketing plan to get yoga studio business off the ground. Preliminary Yoga Business Set Up Choose a name for your yoga business. Go for something brandable. Write a yoga business plan. It need not be elaborate - unless you're seeking financing. You'd be well-served if looking for financing to put in a quality business plan effort the first time to … [Read more...]

I've said it before and I'll say it again - your regular yoga students are the life-blood of your yoga business success.  Your focus should be on serving them well, but also attracting new yoga students. Often it's not only the classes you teach, but the little extras your studio can offer that keeps students coming back and committed to your studio. When I think back about outstanding yoga … [Read more...]

When you market your yoga studio on the Internet - whether you have one website or numerous websites - your goal is the same which is: Get prospective yoga students to contact your studio. That's it.  All your yoga marketing efforts must work toward that goal. In order to get more yoga students to contact you, all you need to do is get more students to find your contact information.  … [Read more...]

Are you getting a good deal on yoga equipment for your studio?  Have you thought about selling yoga gear retail in your studio? Your yoga studio needs yoga mats, supplies, and equipment to operate.  Given your yoga studio buys in bulk, it's only fair you get a wholesale discount.  One yoga gear wholesale supplier who caters to yoga studios with great discounts and superior customer service … [Read more...]

In Part I of How Much Money is Your Yoga Studio Leaving on the Table I discussed the indispensable tool and profitable technique of building an e-mail subscriber list.  Here in Part II I'll tell you about using live chat to increase the number of your website visitors to actually contact you giving you an opportunity to sell them on taking a class at your studio. Yoga marketing is all about … [Read more...]

What if you could target your yoga marketing website(s) and services to people who do yoga, are interested in yoga AND live in your area?  I think you'd agree with me that this would be a very efficient form of advertising.  Better yet, what if you could do it for free or at a cost that you can track and control so that you'll profit from every dollar spent? Introducing Facebook Ads for your … [Read more...]

I haven't been writing much about yoga marketing on this site lately because I've been experimenting with a new online yoga marketing approach using micro-sites built specifically to capture precision-targeted traffic.  I'm still doing plenty of testing, but some preliminary indicators are telling me this new concept is incredible. I'll give you the link directly to the product:  click … [Read more...]

Did you know that there are 40,500 monthly searches with the terms "yoga back pain" in the search phrase? That's a huge number.  Given there are 276 towns/cities in the USA with more than 50,000 population, chances are many people where you teach yoga are looking to learn about yoga for back pain. This tidbit of information presents to you, a yoga teacher, an incredible opportunity to turn … [Read more...]

Hi there, I've been doing plenty of website testing lately to refine what works for getting great search engine results. This will no doubt be a long-term project - one I'm very excited about. As always with my marketing thoughts and experiments, I turn my mind toward applying techniques for successful yoga marketing. I've discovered one very simple technique that many, many yoga studio … [Read more...]