I'm a big fan of WordPress (Yoga Baron is built on WordPress). In my article 11 WordPress Themes Ideal for Yoga Studios and Teachers I set out some great looking WordPress themes for a yoga studio. However, I realize that WordPress isn't for everyone. It has a learning curve. You have to get a web hosting account, install WordPress, install the theme, configure the theme, learn how to add … [Read more...]
Yoga Studio Website Templates: Easy Website Template Options for Yoga Studios
February 7, 2012 By Leave a Comment
Profit Per Yoga Student: How to Determine the Value of Each Yoga Student for Marketing Purposes
January 29, 2012 By Leave a Comment
Do you know how much profit you earn per yoga student? If you don't, you're missing out on fully understanding how much, where, and how to invest in marketing your yoga studio. What is profit? I'm not referring to revenue. I'm referring to net income. In other words, the profit per student after all your variable and fixed costs are paid. Profit is also after a market value salary … [Read more...]
How to Create a Yoga Studio WordPress Website: Free Video Tutorial Series
January 16, 2012 By Leave a Comment
Are you looking to learn how to build a yoga studio website? Do you need a yoga studio website overhaul? Maybe you want to start a yoga studio blog? Introducing Yoga Baron's free "How to Create a Yoga Studio WordPress Website" video series Yes, it's free. This video tutorial series will step you through the entire process of building a yoga studio business website. Fill in your … [Read more...]
How to Set Up a Yoga Studio Retail Store Online and Offline
November 26, 2011 By Leave a Comment
Do you know what percentage of your studio revenue is from retail sales? Do you think you can increase retail sales? Do you know which demographics are spending the most money on retail products? Of all the 3 questions above, I believe#3 deserves some discussion and that's where this post begins. Yoga Studios Don't Pay Enough Attention to Retail Sales I'm not suggesting you turn your yoga … [Read more...]
StudioPress SALE: 25% OFF all WordPress Themes – Get Code Here
November 22, 2011 By Leave a Comment
This is a rare event ... StudioPress is having a HUGE SALE - Get 25% off all WordPress themes and packages. StudioPress SELDOM has a sale. This is your chance to get going with StudioPress for less. The StudioPress sale ends Monday, Nov. 28/11 at 7 p.m. Pacific time. How do you get 25% off everything at StudioPress: 2 STEPS: Use the StudioPress promo code THANKS at checkout; … [Read more...]
Yoga Class Idea: Offer Yoga Classes for Special Events
November 14, 2011 By Leave a Comment
Part of the fun of owning your own yoga studio is the opportunity to be creative and have fun with new business ideas. Yoga is more than just a workout or a fitness regimen. Yoga can be and should be a celebration. What better mindset could you impart to your students than embracing yoga as a celebration of life. With this yoga mindset you have opportunities to celebrate yoga with your … [Read more...]
WordPress App: Turn a WordPress Website into iPhone App in Minutes
October 13, 2011 By Leave a Comment
Apps, apps, apps. Are apps the new Internet? I don't think so, but they certainly provide a tremendous marketing opportunity for businesses. I explain why and how in this article, plus what I'm doing with apps for my business. Did you know that millions of iPhone apps are downloaded daily? This is an important fact to understand and appreciate because iPhone apps are at the fundamental … [Read more...]
WordPress Mobile Theme for Creating Stylish Mobile Websites
October 13, 2011 By Leave a Comment
I love my smart phone (I use Blackberry), but recently I've contemplated buying a magnifying glass so I can read website content on the phone. I'm tired of zooming in to read a blog post or a home page. However, I'm less concerned with my user experience visiting websites on my Blackberry than I am about my prospective and current clients reading my business websites. I've come to realize … [Read more...]
A Simple Business Strategy for Yoga Teachers
August 23, 2011 By Leave a Comment
by Cate Stillman You’re at a local potluck. Someone asks you: “So, what do you do?” You reply: “I’m a yoga teacher.” We’re going to change your response to uplevel your career. By now, everyone knows a handful of yoga teachers (70,000 in the U.S. according 2005 stats). The demand for yoga is growing. About 14.3 million people in the United States … [Read more...]
8 Video Marketing Ideas for Yoga Teachers and Studios
June 3, 2011 By Leave a Comment
Sun Salutation instructions for beginners: Stand in Mountain Pose Raise hands above head. Slowly enter into forward bend. Reach as far down as you can. Place hands on floor; jump back into plank. Ease self to flow and move into downward dog. Jump feet forward to hands (but not on hands). Do forward bend. Slowly rise up to mountain pose. Yawn. Boring. Almost impossible to … [Read more...]
Fish for Yoga Students with Bait, Not Your Hands: Email Marketing
June 1, 2011 By Leave a Comment
E-mail marketing for Yoga Studios Think about a time you were looking to hire a service such as an auto mechanic or accountant. I bet you looked online. Do you remember every mechanic and accountant website you visited? If you're like me, you surf the web hopping from one site to another leaving a trail of forgotten websites in your cyberspace wake. Only one lucky accountant or … [Read more...]
8 Reasons To Create a Facebook Page for Your Yoga Studio
March 26, 2011 By Leave a Comment
Have you created a page on Facebook for your yoga studio yet? Admittedly, I've been slow to embrace Facebook with Yoga Baron, but this week decided to create a Yoga Baron Facebook page. So far I've kept it very simple, but may do further customization in the future. Is a Facebook page a good idea for a yoga studio? I think so. Here are 8 Reasons You Should Create a Facebook Page for … [Read more...]
8 Tips for Creating a Great Facebook Page for Your Yoga Studio
March 26, 2011 By Leave a Comment
In my article "8 Reasons To Create a Facebook Page for Your Yoga Studio" I set out the "why" to build a Facebook page for your yoga studio. This article offers tips answering the "how" to create a great Facebook page. From a business perspective, a Facebook page has two purposes: Foster loyalty among yoga students via participation; and Increase exposure of your business and brand via … [Read more...]
46 Yoga Studio Website Keywords for More Yoga Website Traffic
March 20, 2011 By Leave a Comment
In addition to targeting keywords surrounding the types of yoga you teach and your geographic location(s), you can expand your target keyword list to include yoga postures. In my post 1 Tip for More Website Visitors to Your Yoga Website I set out tips and steps for choosing keywords for your yoga studio website. In this post I set out additional ideas for keywords to attract traffic to your … [Read more...]
The Scientific Approach to Getting Your Yoga Studio On Page 1 of Google
March 18, 2011 By Leave a Comment
I know some yoga studio owners don't like to talk about yoga studio competition too much. The fact is search engine optimization is unfortunately a zero sum game. There are only 10 spots on page 1. If you take a spot, it means another yoga studio doesn't. Same goes for yoga students. The students a yoga studio down the road serves are students that don't attend your studio. At the end of … [Read more...]