Do you know how much profit you earn per yoga student? If you don't, you're missing out on fully understanding how much, where, and how to invest in marketing your yoga studio. What is profit? I'm not referring to revenue. I'm referring to net income. In other words, the profit per student after all your variable and fixed costs are paid. Profit is also after a market value salary … [Read more...]
How to Create a Yoga Studio WordPress Website: Free Video Tutorial Series
Are you looking to learn how to build a yoga studio website? Do you need a yoga studio website overhaul? Maybe you want to start a yoga studio blog? Introducing Yoga Baron's free "How to Create a Yoga Studio WordPress Website" video series Yes, it's free. This video tutorial series will step you through the entire process of building a yoga studio business website. Fill in your … [Read more...]
How to Set Up a Yoga Studio Retail Store Online and Offline
Do you know what percentage of your studio revenue is from retail sales? Do you think you can increase retail sales? Do you know which demographics are spending the most money on retail products? Of all the 3 questions above, I believe#3 deserves some discussion and that's where this post begins. Yoga Studios Don't Pay Enough Attention to Retail Sales I'm not suggesting you turn your yoga … [Read more...]
StudioPress SALE: 25% OFF all WordPress Themes – Get Code Here
This is a rare event ... StudioPress is having a HUGE SALE - Get 25% off all WordPress themes and packages. StudioPress SELDOM has a sale. This is your chance to get going with StudioPress for less. The StudioPress sale ends Monday, Nov. 28/11 at 7 p.m. Pacific time. How do you get 25% off everything at StudioPress: 2 STEPS: Use the StudioPress promo code THANKS at checkout; … [Read more...]
Yoga Class Idea: Offer Yoga Classes for Special Events
Part of the fun of owning your own yoga studio is the opportunity to be creative and have fun with new business ideas. Yoga is more than just a workout or a fitness regimen. Yoga can be and should be a celebration. What better mindset could you impart to your students than embracing yoga as a celebration of life. With this yoga mindset you have opportunities to celebrate yoga with your … [Read more...]
WordPress Mobile Theme for Creating Stylish Mobile Websites
I love my smart phone (I use Blackberry), but recently I've contemplated buying a magnifying glass so I can read website content on the phone. I'm tired of zooming in to read a blog post or a home page. However, I'm less concerned with my user experience visiting websites on my Blackberry than I am about my prospective and current clients reading my business websites. I've come to realize … [Read more...]
WordPress App: Turn a WordPress Website into iPhone App in Minutes
Apps, apps, apps. Are apps the new Internet? I don't think so, but they certainly provide a tremendous marketing opportunity for businesses. I explain why and how in this article, plus what I'm doing with apps for my business. Did you know that millions of iPhone apps are downloaded daily? This is an important fact to understand and appreciate because iPhone apps are at the fundamental … [Read more...]
8 Video Marketing Ideas for Yoga Teachers and Studios
Sun Salutation instructions for beginners: Stand in Mountain Pose Raise hands above head. Slowly enter into forward bend. Reach as far down as you can. Place hands on floor; jump back into plank. Ease self to flow and move into downward dog. Jump feet forward to hands (but not on hands). Do forward bend. Slowly rise up to mountain pose. Yawn. Boring. Almost impossible to … [Read more...]