As a yoga teacher and studio owner do you ever resent having to teach or spend time with your students? Are you struggling with customer service, approaching it as a distraction? If so, your values may have skewed somewhere along the way. In order to get back on track, ask these two questions frequently: 1. How can I help my yoga students? And 2. Will those helping activities … [Read more...]
A Great Yoga Teacher is Flexible in Body and Mind
November 14, 2009 By Leave a Comment
When I hear what some yoga and meditation teachers do to students, I'm appalled. In fact, I wonder how many teachers have any students at all. Let me tell you about a tragic happening. Someone I know who has cancer recently took up yoga and meditation to improve wellbeing while dealing with illness. Also, maybe for healing. She was in the yoga class, and was understandably low on … [Read more...]
Do You Know How Much Time You Spend on Marketing?
November 14, 2009 By Leave a Comment
Time flies by when running a business. Running a yoga studio is no exception. You plan classes, teach classes (or spend time hiring and monitoring teachers), administer your business, deal with space leasing, insurance, finances, and of course marketing. Do you ever wonder what activities running your yoga studio you spend the most time on? I bet you would be surprised. If you’re … [Read more...]
How to be a Great Yoga Teacher
November 7, 2009 By Leave a Comment
Clearly this post is simply my opinion as to what I believe makes a great yoga teacher. Based on what? you ask. I not only try different yoga studios wherever i travel and locally, but I go and observe what works for me and what doesn't. This post outlines briefly what I think great yoga teachers do. 1. Great yoga teachers recognize that yoga classes and yoga sessions are an experience … [Read more...]
Increase Your Yoga Studio Profit with Other Revenue Streams
November 7, 2009 By 1 Comment
Leverage your Yoga Studio to build revenues on top of teaching. A yoga studio presents a terrific opportunity for other revenue sources because: it has a large space not always in use it has people coming and going depending on where its located, there may be lots of traffic going by That said, no matter what you do, ensure your studio focuses on its core service – teaching … [Read more...]
Calculate How Many Yoga Students You Need to Stay in Business
November 7, 2009 By Leave a Comment
Don't guess. Read these simple formulas for figuring out your studio's break even point. Figuring out how many yoga students you need is a very, very important step to take. The magic number is your bulls-eye. Every business needs to sell enough stuff for enough money in order to make enough profit to stay in business. Yoga studios are no exception. Here’s a step-by-step approach to … [Read more...]
Creative Yoga Class Pricing Packages for Better Service
November 6, 2009 By Leave a Comment
Be flexible: give your yoga students a pricing plan that works for them. Here's a list of yoga class pricing packages you could offer your yoga students: Unlimited yoga package: For $X amount per month or year, your students can attend all the classes they want for the time period stipulated. Multiple class package: let your students by 10, 20, 30 class packages, or even more. The more in … [Read more...]
Teach to a Niche Yoga Market
November 6, 2009 By Leave a Comment
Consider teaching to a yoga niche market such as kids, injured persons, couples, men, athletes, a particular sport, seniors, etc. Pros of teaching to a niche yoga market: you create a specialty so you become the go-to studio for a particular audience, if you specialize in injury rehabilitation, you put yourself in a great position to qualify with insurers if/when private insurance will … [Read more...]
Teach a Variety of Yoga Styles
November 6, 2009 By Leave a Comment
Mixing Yoga Styles. Perhaps you don’t want restrict yourself stylistically and you don’t wish to brand a unique style. If so, consider mixing yoga styles as your class offerings. Likely you’ll offer lots of styles and tout your studio a full service studio. Advantages to teaching a variety of yoga styles: teach lots of styles (variety is the spice of life and offer your students a … [Read more...]
Pros and Cons of Teaching or Franchising an Existing Yoga Style
November 6, 2009 By Leave a Comment
Consider teaching a yoga franchise or teach an existing popular yoga style. Advantages to teaching a franchised or existing yoga style: Established yoga-style name recognition. Good for establishing a teacher training school. If you trained in the particular yoga style, you’ll be familiar with teaching it (less curriculum preparation time). You can easily teach several styles – … [Read more...]
Developing and Teaching Your Own Yoga Style
November 6, 2009 By Leave a Comment
Go the route of Power Yoga, Anasura Yoga, and YogaFit to name a few and create your own unique yoga style. Advantages to developing and teaching your own yoga style: easy to expand / franchise, can bring in partners, transcends geography, if you’re successful, you gain added credibility which may help with book and DVD deals, other product deals, and being feature faculty at retreats, … [Read more...]
Where to Find Yoga Students?
November 6, 2009 By Leave a Comment
Instead of creating yoga demand, feed existing demand. Yoga demographics resources found here. For starters, your market to find yoga students is in your community or surrounding communities (unless you teacher train or sell products). This means you must focus your publicity within the geography where your students are located. Obviously your entire community isn’t your market because not … [Read more...]
Great Customer Service Tips for Yoga Student Loyalty
November 6, 2009 By Leave a Comment
How customer-service-oriented is your yoga studio? Since a yoga studio is a service business, I recommend you seek to deliver at very high level of customer service. In fact, you should strive to delight your yoga students. Here’s some of the basics to consider: What hours will you be open and available (at class time only or all day and evening)? Live telephone reception. Pleasant … [Read more...]
Yoga Studio Design Tips
November 6, 2009 By 1 Comment
Yoga studio design refers to your color scheme, décor, and furnishings. You can do this yourself or hire an interior designer. I’m not an interior designer, but I’ll make some basic recommendations. The sky is the limit to creating a beautiful and functional yoga space. However, one must is hardwood or laminate (looks-like-wood), bamboo, or cork. Avoid linoleum, vinyl, marble, carpet, … [Read more...]