A Yoga Baron reader recently asked me the following questions: I have 2 studio spaces, 2500 sq ft and 850 sq feet. How do I start up my yoga business and get clients to sign up for monthly memberships? How about when the first visits are free? How do I pay for the space and instructors while offering 5 or 6 classes a day which are free and have people sign up? I have 16 intructors … [Read more...]
Yoga Teacher Pay: Rent Studio Space, Hourly or Pay Per Student – What’s Best?
March 28, 2012 By Leave a Comment
I received the following question regarding yoga teacher pay: I would like your input on paying teachers - I am thinking it advantageous to the teacher as well as myself to rent space - rather than pay per head. Seems as though there is more incentive as teacher would be responsible to get students - would love your input on this! I'm going to answer this question from both the perspectives … [Read more...]
Virtual Receptionist Service for Yoga Studios: Go Live and Drop the Voice Mail
February 9, 2012 By Leave a Comment
Who answers your yoga studio phone when you're teaching a class? Away from the studio? Missed calls may result in lost students. Yeah, you might have voice mail, but I bet if you ask around you'll learn that most people prefer to speak with a live receptionist. The trouble most smaller businesses have is lacking funds for hiring a part time or full time receptionist. Only large urban … [Read more...]
Incorporating Your Yoga Studio Business: Pros and Cons
February 1, 2012 By Leave a Comment
Should you incorporate your yoga studio business? It's really a personal, business, financial, and legal decision. It's a decision that has significant tax, legal and financial implications. Therefore, before you do anything, talk to a lawyer and/or accountant. Don't rely on information on the web, including this website and article. This article is written purely from personal … [Read more...]
Yoga Studio Location: Should I Use Retail Space for a Yoga Studio?
January 30, 2012 By Leave a Comment
A yoga studio space conjures up images of stylish architecture such as a heritage building or swanky contemporary architecture. However, the fact is yoga studios need not be set up in such stylish buildings. Sure, it doesn't hurt if you locate a heritage building, but you don't have to disregard other types of locations such as strip malls, office buildings, and traditional retail store … [Read more...]
Yoga Studio Membership Guide: Pros, Cons, Why and How?
November 6, 2011 By Leave a Comment
Ask any health club owner and they'll tell you that a large percentage of their revenue is from fixed monthly membership fees instead of drop-in fees. Why is it that many yoga studios derive a significant portion of their revenue from drop-in class fees instead of fixed monthly membership fees? Admittedly, yoga studio memberships are a little more complicated than health club membership … [Read more...]
5 Ways to Incorporate a Yoga Studio – Pros & Cons of Each
March 31, 2011 By Leave a Comment
Many yoga studios incorporate primarily for tax and liability reasons. Note that incorporating is not a reason to not get liability insurance. If you run a yoga studio that is not incorporated, but are considering doing so, then consider 5 options you have to incorporate your yoga studio. 5 Ways to Incorporate a Yoga Studio Do it yourself Hire an attorney or a law firm Use an … [Read more...]
Which Styles or Types of Yoga Should You Teach?
March 20, 2011 By Leave a Comment
When making any business decision, it helps to do some research first and base your decision on research - both quantitative and qualitative. As a yoga studio owner, perhaps you struggle with which types of yoga your yoga studio should offer. Choosing yoga styles to teach can be a tough decision, but a STARTING point for deciding which styles of yoga to teach is to look at the demand for the … [Read more...]
How Do You Handle Problems that Arise Running Your Yoga Studio?
March 10, 2011 By Leave a Comment
As a business owner, whether you own a yoga studio or are a freelance yoga teacher, you'll experience many ups, and unfortunately downs. This is the deal as an entrepreneur. I'm writing this post as much of a reminder for me as for other entrepreneurs. This morning I received an e-mail about a tax situation that will cost me some money. It's nothing illegal, but it's a small mistake I … [Read more...]
7 Tips for Getting More Men to Your Yoga Classes
December 27, 2009 By 2 Comments
Plenty of guys do yoga, but still more women go to yoga classes. I do yoga at home and at a yoga studio. I've been doing yoga for about 10 years. The fact is I'm usually one of the 10 percent or so of men in any yoga class I attend. This is great news for yoga studios; there is a mammoth available market of yoga students. Yoga is growing; yoga studios have an excellent business prospect further … [Read more...]
Yoga Insurance: Teachers – Are You Covered?
December 13, 2009 By 3 Comments
As a yoga teacher, do you have yoga insurance? If you do, is it sufficient? One of the preliminary yoga business set up steps is getting yoga insurance. Teachers: what to ask yoga insurance providers When shopping for yoga teacher insurance, if applicable, ask the following questions: What is the annual premium? If you teach part time, find out if there are part time premium … [Read more...]
Learn Yoga Teacher Negligence and Yoga Studio Liability Law
December 12, 2009 By Leave a Comment
Do you, as a yoga studio owner and yoga teacher know negligence and liability law? How about the effectiveness of releases? Premises liability? Probably not. Part of the problem with learning yoga studio liability law (and many other laws that govern) is finding the law. Did you know much of the law that governs in the USA and the Commonwealth countries stem from court decisions? … [Read more...]
Give to Your Yoga Students over the Holiday Season
December 6, 2009 By 1 Comment
The holiday season is a terrific opportunity for your yoga studio to reach out and give a little extra your yoga customers. Offer your yoga students something you specially put together for the holiday season. Consider the following: Give a free class to all your students in the new year. This type of gift will be hugely popular and it doesn't cost you anything out-of-pocket. Create … [Read more...]
Gain Loyal Yoga Students by being their Third Place?
December 5, 2009 By 1 Comment
The best way to build a thriving yoga studio business is to have a solid group of loyal yoga students who attend your classes regularly. Your "regulars" will keep you in business and will provide you many great friendships. Strive for yoga student regulars. How? One way is to adopt the mantra of becoming your yoga students' third place. First places are our homes, second places are our … [Read more...]
Prediction: Yoga Class Attendance Will Grow
December 4, 2009 By 1 Comment
If you teach yoga, are you concerned about the ever increasing ways people can do yoga at home? There are yoga books, yoga cards, DVDs, and home yoga courses. Now there are even yoga classes on the internet 24/7 via online video streaming . I don't mean to freak you out. The fact is there are many ways to do yoga outside of yoga classes. In my view this is good for yoga studios. … [Read more...]