A Yoga Baron reader recently asked me the following questions: I have 2 studio spaces, 2500 sq ft and 850 sq feet. How do I start up my yoga business and get clients to sign up for monthly memberships? How about when the first visits are free? How do I pay for the space and instructors while offering 5 or 6 classes a day which are free and have people sign up? I have 16 intructors … [Read more...]
Yoga Teacher Pay: Rent Studio Space, Hourly or Pay Per Student – What’s Best?
March 28, 2012 By Leave a Comment
I received the following question regarding yoga teacher pay: I would like your input on paying teachers - I am thinking it advantageous to the teacher as well as myself to rent space - rather than pay per head. Seems as though there is more incentive as teacher would be responsible to get students - would love your input on this! I'm going to answer this question from both the perspectives … [Read more...]
Virtual Receptionist Service for Yoga Studios: Go Live and Drop the Voice Mail
February 9, 2012 By Leave a Comment
Who answers your yoga studio phone when you're teaching a class? Away from the studio? Missed calls may result in lost students. Yeah, you might have voice mail, but I bet if you ask around you'll learn that most people prefer to speak with a live receptionist. The trouble most smaller businesses have is lacking funds for hiring a part time or full time receptionist. Only large urban … [Read more...]
Yoga Studio Website Templates: Easy Website Template Options for Yoga Studios
February 7, 2012 By Leave a Comment
I'm a big fan of WordPress (Yoga Baron is built on WordPress). In my article 11 WordPress Themes Ideal for Yoga Studios and Teachers I set out some great looking WordPress themes for a yoga studio. However, I realize that WordPress isn't for everyone. It has a learning curve. You have to get a web hosting account, install WordPress, install the theme, configure the theme, learn how to add … [Read more...]
Incorporating Your Yoga Studio Business: Pros and Cons
February 1, 2012 By Leave a Comment
Should you incorporate your yoga studio business? It's really a personal, business, financial, and legal decision. It's a decision that has significant tax, legal and financial implications. Therefore, before you do anything, talk to a lawyer and/or accountant. Don't rely on information on the web, including this website and article. This article is written purely from personal … [Read more...]
Yoga Studio Location: Should I Use Retail Space for a Yoga Studio?
January 30, 2012 By Leave a Comment
A yoga studio space conjures up images of stylish architecture such as a heritage building or swanky contemporary architecture. However, the fact is yoga studios need not be set up in such stylish buildings. Sure, it doesn't hurt if you locate a heritage building, but you don't have to disregard other types of locations such as strip malls, office buildings, and traditional retail store … [Read more...]
Profit Per Yoga Student: How to Determine the Value of Each Yoga Student for Marketing Purposes
January 29, 2012 By Leave a Comment
Do you know how much profit you earn per yoga student? If you don't, you're missing out on fully understanding how much, where, and how to invest in marketing your yoga studio. What is profit? I'm not referring to revenue. I'm referring to net income. In other words, the profit per student after all your variable and fixed costs are paid. Profit is also after a market value salary … [Read more...]
How to Create a Yoga Studio WordPress Website: Free Video Tutorial Series
January 16, 2012 By Leave a Comment
Are you looking to learn how to build a yoga studio website? Do you need a yoga studio website overhaul? Maybe you want to start a yoga studio blog? Introducing Yoga Baron's free "How to Create a Yoga Studio WordPress Website" video series Yes, it's free. This video tutorial series will step you through the entire process of building a yoga studio business website. Fill in your … [Read more...]
Mobile Credit Card Processing: Accept Credit Card Payments Anywhere Anytime
January 8, 2012 By Leave a Comment
If you don't accept credit card payments for your yoga teaching services, you're undoubtedly losing sales. The fact is many people don't carry cash and instead buy the bulk of their purchases with credit cards. Setting up credit card processing in a permanent yoga studio isn't terribly difficult. There are many options for setting up traditional credit card processing. However, do you … [Read more...]
How to Set Up a Yoga Studio Retail Store Online and Offline
November 26, 2011 By Leave a Comment
Do you know what percentage of your studio revenue is from retail sales? Do you think you can increase retail sales? Do you know which demographics are spending the most money on retail products? Of all the 3 questions above, I believe#3 deserves some discussion and that's where this post begins. Yoga Studios Don't Pay Enough Attention to Retail Sales I'm not suggesting you turn your yoga … [Read more...]
StudioPress SALE: 25% OFF all WordPress Themes – Get Code Here
November 22, 2011 By Leave a Comment
This is a rare event ... StudioPress is having a HUGE SALE - Get 25% off all WordPress themes and packages. StudioPress SELDOM has a sale. This is your chance to get going with StudioPress for less. The StudioPress sale ends Monday, Nov. 28/11 at 7 p.m. Pacific time. How do you get 25% off everything at StudioPress: 2 STEPS: Use the StudioPress promo code THANKS at checkout; … [Read more...]
Yoga Class Idea: Offer Yoga Classes for Special Events
November 14, 2011 By Leave a Comment
Part of the fun of owning your own yoga studio is the opportunity to be creative and have fun with new business ideas. Yoga is more than just a workout or a fitness regimen. Yoga can be and should be a celebration. What better mindset could you impart to your students than embracing yoga as a celebration of life. With this yoga mindset you have opportunities to celebrate yoga with your … [Read more...]
Yoga Studio Membership Guide: Pros, Cons, Why and How?
November 6, 2011 By Leave a Comment
Ask any health club owner and they'll tell you that a large percentage of their revenue is from fixed monthly membership fees instead of drop-in fees. Why is it that many yoga studios derive a significant portion of their revenue from drop-in class fees instead of fixed monthly membership fees? Admittedly, yoga studio memberships are a little more complicated than health club membership … [Read more...]
WordPress App: Turn a WordPress Website into iPhone App in Minutes
October 13, 2011 By Leave a Comment
Apps, apps, apps. Are apps the new Internet? I don't think so, but they certainly provide a tremendous marketing opportunity for businesses. I explain why and how in this article, plus what I'm doing with apps for my business. Did you know that millions of iPhone apps are downloaded daily? This is an important fact to understand and appreciate because iPhone apps are at the fundamental … [Read more...]
WordPress Mobile Theme for Creating Stylish Mobile Websites
October 13, 2011 By Leave a Comment
I love my smart phone (I use Blackberry), but recently I've contemplated buying a magnifying glass so I can read website content on the phone. I'm tired of zooming in to read a blog post or a home page. However, I'm less concerned with my user experience visiting websites on my Blackberry than I am about my prospective and current clients reading my business websites. I've come to realize … [Read more...]