Be flexible: give your yoga students a pricing plan that works for them.
Here’s a list of yoga class pricing packages you could offer your yoga students:
- Unlimited yoga package: For $X amount per month or year, your students can attend all the classes they want for the time period stipulated.
- Multiple class package: let your students by 10, 20, 30 class packages, or even more. The more in the package, the less per class.
- Batching packages: mix classes with any other products or services you have. For example, if you offer massage, offer a 5 class and 2 massage deal. Or if you sell supplements, offer a month’s supply of supplements and unlimited classes for a discounted rate. Or offer a free yoga outfit for a first time unlimited monthly package purchase. Get creative with all your services and products.
- Sharing packages: if more than one member from a household attends your classes, let them share packages (except the unlimited package of course). Offer household discounts such as 10 % off 2 unlimited monthly packages.
- Private packages: An empty yoga studio is lost money. Offer private lessons or rent the space for other teachers to offer private lessons. Advertise private packages.
- On-site packages: offer to teach classes at schools, businesses, churches, nursing homes, and any other location an organization would like to pay to have yoga classes for its members on-site. Get creative to induce these packages. On-site is great because you aren’t even using your own studio space. You can have a teacher teach at your studio while you teach off-site (or vice versa) to leverage your profits.
- Promotions: always run a promotion. This doesn’t cheapen your studio. It keeps your studio alive and fresh. It looks good on your Web site because it makes your Web site look up-to-date and alive. Promotions give you a great excuse to communicate with your clients and prospective clients via your blog and/or your e-zine and on your Web site’s homepage and in print advertising. Direct your promotions to new clients because your existing clients may be a bit ticked off if they received a worse deal than the promotion. To avoid upsetting existing clients with new promotions, restrict your promotions to your other products and services. If you come up with a great promotion for existing clients, be sure to apply that promotion to your existing already purchased packages. Your clients will really appreciate that.
- Referral bonuses: if a client refers someone, give the referring client a deal or free class. Make your referral policy known. Word-of-mouth is extremely powerful. You want people to try your studio because you’re confident that they’ll like it. Referral and co-operative partnering marketing is a very powerful way to fill your classes quickly.
- First class/week free: Have a standing first class/week promotion.
- Different class prices depending on the time of day and day of the week.
- Holiday promotions: have fun with holidays and different occasions. This gives you another reason to communicate with your tribe and prospective tribe.
The sky is the limit with pricing. You can create a lot of good will with your yoga students with creative and flexible yoga pricing packages.
Related posts:
- Yoga Prices: How Much Should You Charge for Classes?
- Great Customer Service Tips for Yoga Student Loyalty
- Tremendous Yoga Customer Service Idea: Share your Yoga Routines
- Yoga Class Idea: Offer Yoga Classes for Special Events
- Virtual Receptionist Service for Yoga Studios: Go Live and Drop the Voice Mail